Overview
In Kaltura, if you are the media owner or co-editor, you can see who has watched a video and for how long. This can be a helpful way to see whether and how often users are viewing videos you have posted, and/or finding out when they (or specific users) have lost interest/stopped watching the video.
Instructions
Viewing analytics for Kaltura videos is only possible when it has been published in the following ways:
- By adding Kaltura video to a course, either using Embed Kaltura Media button in the Rich Content Editor or by adding the video to a Media Gallery.
Viewing Kaltura's Analytics for a Video
- From My Media or Media Gallery click the title of a media resource. The media's detail page appears.
- From the Actions dropdown, pick Analytics. The Analytics page appears. A summary of data analytics appears at the top, with each section broken down into greater detail below the video.
- Note: If you cannot find the Analytics menu option, try making your browser window wider and try again (CTRL + to Zoom in and CTRL - to Zoom out).
- To change the period you are reviewing, select the Date Range in the upper right
![Date range selected with menu options. Preset open: Last: 7 days, 30 days (default) 3 months, 12 months, since creation. Current: week, month, quarter, year. Tab for specific date range.](http://it-knowledge.umn.edu/sites/it-knowledge.umn.edu/files/tdxassets/kaltura%2520analytics%2520date%2520range%2520options.png)
- For details about specific viewers, select View Engagement Per User below the video. The user analytics detail page appears.
![kaltura%20analytics%20engagement%20per%20viewer.pngx](http://it-knowledge.umn.edu/sites/it-knowledge.umn.edu/files/tdxassets/kaltura%2520analytics%2520engagement%2520per%2520viewer.png)
Analytics Features:
Video Performance Over Time
By default, the Player Impression tab shows, displaying a graph of impressions. Impressions data shows how many times your video thumbnails are shown. Think of each impression as your potential reach and an opportunity to earn a view. An impression counts every time a video thumbnail is shown to someone.
To explore engagement trends over time, use the graph to review key metrics:
- Number of plays: Number of times users clicked play to watch a video
- Number of unique viewers: Number of authenticated viewers; all anonymous viewers will be counted as a single viewer
- Number of minutes viewed: Total duration of video watched by viewers
- Average drop off rate: Measured by viewer reaching playback milestones
- Avg. Drop-off reports display the following data for play-through by viewers of your content:
- 25% play-through: The number of plays that reached 25% of the video
- 50% play-through: The number of plays that reached 50% of the video
- 75% play-through: The number of plays that reached 75% of the video
- 100% play-through: The number of plays that reached 100% of the video
- Play-through Ratio: The percentage of completed plays. The number of 100% of play-throughs is divided by the total number of plays.
How player impressions lead to engagement
Engagement refers to comments, likes, or any other measurable interaction with your media.
![player engagements. number of player impressions, number of plays, impressions that resulted in [percent dropdown] play-through with accompanying inverted funnel of completion percent.](http://it-knowledge.umn.edu/sites/it-knowledge.umn.edu/files/tdxassets/kaltura-engagement-funnel.png)
Top Countries
This section tracks countries with the most engagement with your media, as well as impression information.
![Top countries, player impressions and map.](http://it-knowledge.umn.edu/sites/it-knowledge.umn.edu/files/tdxassets/Kaltura%2520analytics%2520top%2520countries.png)
Devices Overview
This section shows which types of devices are used to access your media.
![Devices overview dashboard. Desktop, tablet, mobile, media receive, game console with accompanying usage graph.](http://it-knowledge.umn.edu/sites/it-knowledge.umn.edu/files/tdxassets/kaltura%2520analytics%2520devices.png)
Top Domains
The top domains are ordered by sites that had the most number of plays in the selected time frame. For each domain the following metrics are available:
- Plays
- Plays distribution: number of plays divided by the total number of plays in the selected timeframe
- Player impressions
- Player impressions ratio: number of plays divided by the number of impressions
- Minutes viewed
- Average drop-off rate: measured by viewer reaching playback quartiles/milestones
![Top 5 domains example. 1. Kaltura 2. linkedin 3. mediaspace 4. google 5. kmc.kaltura](http://it-knowledge.umn.edu/sites/it-knowledge.umn.edu/files/tdxassets/kaltura-engagement-top-domains.png)
Questions? Need Help?
If you have questions or need some help, please let ITS know by submitting a Raven Solutions request.